MOBILE WORLD CONGRESS 2024
3 DISTINCT INSTALLATIONS
The Mobile World Congress, held annually in Barcelona, is the world’s largest event in the mobile technology industry. Here, the latest innovations are unveiled, and the future of the sector is shaped. Within this framework, Mobile World Capital Barcelona aims to position the city as a global technological hub.
This year, in collaboration with various agencies and creative studios, we developed a design and motion project for three distinct installations. The multidisciplinary approach was key to achieving a result that reflects the innovation and avant-garde spirit of each participating brand.
Creative agency: Gracias Grecia
Installation development: Froch
Developers: Fil Studio Jose Sentis
The design and motion for the Barcelona Supercomputing Center are inspired by ASCII code, creating a visual parallel with data flow and computational power. The result is an installation that captures the essence of supercomputing in an abstract and contemporary manner.
For Wallbox, we created a design that reflects its advanced energy management. The motion design emulates the flow of energy, conveying a sense of efficiency and sustainability that defines the brand.
In the Desigual installation, visitors can design their personalized garments in real time using generative AI. The design and motion here aim to capture creativity and individuality, fundamental pillars of Desigual’s identity.
