FOX SPORTS SUMMER OF STARS
BROADCAST IDENTITY
FOX Sports commissioned THRU to create the design system for their Summer of Stars broadcasting of the 2024 Copa América and UEFA Euro in the United States. Summer of Stars encapsulates the essence of summer while the world’s top soccer stars shine on the grandest stages.
THRU brought this concept to life through a comprehensive design system, including concept development, design, animation, and editable templates. We collaborated with David Rinman, who was crucial in shaping the design of the system, and Ricardo Rey for the 3D trophies.
Main video music theme by Facundo Capece
A unified design system for Summer of Stars ensured consistency across layouts, color palettes, typography, and graphic elements. Developed in close communication with FOX SPORTS, every design decision aligned with their vision. We’re grateful to the team at FOX SPORTS for their partnership and trust.
The Star System features adaptable typographic compositions that form star shapes, integrating with player footage and customizable team-specific color palettes.
Stripes are heavily present in flags and soccer imagery, here they worked as base for a flexible system that allows for creative variation while maintaining brand consistency. This approach is crucial for managing the project’s scope, which included nearly 50 distinct pieces across various formats and sizes.
The project also included the development of 3D images for the Copa América and UEFA Euro 2024 trophies, adding a layer of detail and prestige to the system.
To ensure adaptability across platforms, customizable templates were provided, allowing FOX SPORTS to maintain consistency while tailoring content for different formats.
