Marriott Bonvoy is the global travel program connecting all Marriott International brands under one platform. As part of their ongoing campaign system, they needed a flexible animated endcard that could adapt to the identity of each individual hotel.
Commissioned by Wieden+Kennedy, the project focused on building a fully customizable motion template, designed to accommodate changing content, logos, durations, and formats with ease. With close creative guidance from the agency, we developed a system that stays consistent while allowing each property to speak in its own voice.