37th AMERICA'S CUP
EXPERIENCE
The America's Cup Experience is the Official Outreach Centre of the 37th America's Cup Barcelona. It serves as a unique and interactive platform for learning about the America's Cup. We were commissioned with the task of capturing the essence of the race for the America's Cup Experience exhibition, revolving around an audiovisual language that encapsulates the very spirit of this renowned sailing regatta.
Our motion design solution includes various communication pieces, including an 8-meter-high screen showcasing a 3 minute video, interactive screens and social media animations.
Exhibition developed by Gracias Grecia.
Beyond aesthetics, our motion design system serves as an informative tool. The animated pieces not only engage the audience but also provide valuable insights into both the race itself and the America's Cup Experience exhibition. Visitors can delve into the details of the regatta and gain a deeper appreciation for its historical significance and technical marvels.
We developed the transformation from the America's Cup real trophy into a 3D trophy. With seven distinct renders, the CGI integrates into various motion applications. The 3D artist, Ricardo Rey, played a pivotal role in crafting the 3D model, meticulously attending to every nuance of the original trophy.
We've created six interactive screens, providing visitors with an immersive, hands-on opportunity to delve deeper into the world of the America's Cup. These screens individually spotlight each of the six racing teams, allowing users to engage with the tactile displays for comprehensive insights into each team's vital information.
37th AMERICA'S CUP
EXPERIENCE
The America's Cup Experience is the Official Outreach Centre of the 37th America's Cup Barcelona. It serves as a unique and interactive platform for learning about the America's Cup. We were commissioned with the task of capturing the essence of the race for the America's Cup Experience exhibition. Our project revolves around an audiovisual language that encapsulates the very spirit of this renowned sailing regatta.
Our motion design solution includes various communication pieces, including a 8-meter-high screen showcasing a video lasting over 3 minutes, interactive screens and social media animations.
Exhibition developed by Gracias Grecia.
Beyond aesthetics, our motion design system serves as an informative tool. The animated pieces not only engage the audience but also provide valuable insights into both the race itself and the America's Cup Experience exhibition. Visitors can delve into the details of the regatta and gain a deeper appreciation for its historical significance and technical marvels.
We developed the transformation from the America's Cup real trophy into a 3D trophy. With seven distinct renders, the CGI integrates into various motion applications. The 3D artist, Ricardo Rey, played a pivotal role in crafting the 3D model, meticulously attending to every nuance of the original trophy.
We've created six interactive screens, providing visitors with an immersive, hands-on opportunity to delve deeper into the world of the America's Cup. These screens individually spotlight each of the six racing teams, allowing users to engage with the tactile displays for comprehensive insights into each team's vital information.
CONTACT
Get in touch with us at
info@thrumotion.com
CONTACT
Get in touch with us at
info@thrumotion.com