BASH
THE SHOPPING PLATFORM
Bash is South Africa's largest omni-channel fashion and lifestyle shopping platform. With over 200 brands from renowned South African retailers, Bash offers a comprehensive product range spanning over 400 categories, making it a one-stop destination for a wide array of consumers.
In collaboration with the creative agency Mucho, we embarked on the journey to enhance the brand identity of Bash. The project revolved around the concept of "Radical Simplicity," a principle crafted by Mucho to function as the core for the graphic identity.
Our role was to bring the brand to life through motion. This motion design system maintains a commitment to directness, avoiding gimmicks and superfluous embellishments. Instead, it combines footage and styles through simplicity, reflecting Bash's own approach to presenting shopping solutions across all levels.
The sound identity of Bash was developed by the sound design studio Banjo. Their work revolved around sounds rooted in South African culture and traditional instruments. This soundscape established an immediate connection between Bash and its brand essence.
BASH
THE SHOPPING PLATFORM
Bash is South Africa's largest omni-channel fashion and lifestyle shopping platform. With over 200 brands from renowned South African retailers, Bash offers a comprehensive product range spanning over 400 categories, making it a one-stop destination for a wide array of consumers.
In collaboration with the creative agency Mucho, we embarked on the journey to enhance the brand identity of Bash. The project revolved around the concept of "Radical Simplicity," a principle crafted by Mucho to function as the core for the graphic identity.
Our role was to bring the brand to life through motion. This motion design system maintains a commitment to directness, avoiding gimmicks and superfluous embellishments. Instead, it combines footage and styles through simplicity, reflecting Bash's own approach to presenting shopping solutions across all levels.
The sound identity of Bash was developed by the sound design studio Banjo. Their work revolved around sounds rooted in South African culture and traditional instruments. This soundscape established an immediate connection between Bash and its brand essence.
CONTACT
Get in touch with us at
info@thrumotion.com
CONTACT
Get in touch with us at
info@thrumotion.com