1/ST is North America's leading Thoroughbred horse racing ecosystem. It encompasses content, technology, and experience businesses, while supporting the 1/ST Horse Care mission. Their goal is to drive the transformation of Thoroughbred racing with the commitment to redefine the sport.

We collaborated with the creative agency Santos Dilone by developing the motion identity for 1/ST. The primary objective was to imbue the brand with audiovisual behaviors that would resonate with the essence of horse racing –with its excitement and energy– while remaining true to the company's vision of revolutionizing the industry. Injecting speed, agility and sometimes mimicking the actual tracks, the spirit of 1/ST racing is brought to life. The result is a moving brand that stands as a testament to the commitment of reshaping the landscape of horse racing in North America.