MIRA Festival is an annual digital arts festival held in Barcelona since 2011. Planned as a celebration of technology around exhibitions, outreach, and education. At the heart of the MIRA Festival lies its dedication to exploring the intersection of art and digital culture. The festival boasts a diverse program that includes audiovisual shows presented in both traditional and fulldome formats, digital art installations, immersive screenings, conferences, and hands-on workshops.

In collaboration with Erques Torres and Martin Verastegui, we developed the campaign for the 2023 edition of the Mira Festival. We crafted the audiovisual language that encapsulates the festival's core identity, revolving around a vivid chromatic palette, carefully selected photography styles, and fluid, energetic forms in constant motion. These elements mirror the intense sensations experienced by the festivalgoers during their Mira journey.

Through the motion system, we produced a variate array of creative assets. These spanned from social media communications that engaged with festival enthusiasts to animated screens seamlessly integrated within the festival grounds.