TPC
CYCLING IN MOTION
The Pro's Closet is dedicated to selling and buying bikes and cycling equipment. It aims to change the way cyclists own bikes. To do this, they have a Certified Pre-Owned process where expert mechanics meticulously inspect every part to ensure that high-quality bikes stay in motion longer. The project brief was very straightforward: the company needed a kinetic brand that reflected their values. TPC not only sells bikes, but is made out of cyclists and mechanics that share the same passion. This served as the corner stone of the Motion Design, as it is based on the mechanics and movements of the cycling world.
Brand identity by Manual Creative
All movement patterns developed for the brand take inspiration from cycling. The accelerations and movements of the brand are based on the force exerted by cyclists and the mechanical components of their bikes.
We developed 7 bespoke social templates so that TPC's in-house team could generate content using the moving brand behaviors. These were composed of square and vertical aspect ratios where designers could edit text, footage and color.
On Air pieces were also created for the brand, including lower thirds, bumpers, bugs, end cards and so on. Each application has its own custom template so that the company in-house team could fulfil TPC’s communication needs.
TPC
CYCLING IN MOTION
The Pro's Closet is dedicated to selling and buying bikes and cycling equipment. It aims to change the way cyclists own bikes. To do this, they have a Certified Pre-Owned process where expert mechanics meticulously inspect every part to ensure that high-quality bikes stay in motion longer. The project brief was very straightforward: the company needed a kinetic brand that reflected their values. TPC not only sells bikes, but is made out of cyclists and mechanics that share the same passion. This served as the corner stone of the Motion Design, as it is based on the mechanics and movements of the cycling world.
Brand identity by Manual Creative
All movement patterns developed for the brand take inspiration from cycling. The accelerations and movements of the brand are based on the force exerted by cyclists and the mechanical components of their bikes.
We developed 7 bespoke social templates so that TPC's in-house team could generate content using the moving brand behaviors. These were composed of square and vertical aspect ratios where designers could edit text, footage and color.
On Air pieces were also developed for the brand, including lower thirds, bumpers, bugs, end cards and so on. Editable templates were also developed for these, so that the company in-house team could fulfil TPC’s communication needs.
CONTACT
Get in touch with us at
info@thrumotion.com
CONTACT
Get in touch with us at
info@thrumotion.com