THE OCEAN RACE
THE SAILING KINETIC BRAND
Motion design for The Ocean Race’s new brand. Aspects like sustainability, competitive spirit and team effort are all represented in their logo; it is a simple shape with organic movement that symbolizes boats sailing with the wind in their sails. The graphic tools are a collection of horizontal and vertical shapes using some of the corporate colours mixed with patterns inspired by wind directions.
Motion design: Thru
Graphic Identity: Mucho
Music: Aimar Molero
Playing with the minimum unit of the symbol of The Ocean Race –the sail boat– and elements of the symbology of navigation, a multitude of On-Air pieces were developed to accommodate all communication needs.
BILLBOARD CHYRON
QUALIFYING CHYRON
RIGHT INTERVIEW CHYRON
LEFT INTERVIEW CHYRON
LIVE CHYRON
LOCATION CHYRON
FULL LOWER THIRD CHYRON
ONBOARD CHYRON
THE OCEAN RACE
THE SAILING KINETIC BRAND
Motion design for The Ocean Race’s new brand. Aspects like sustainability, competitive spirit and team effort are all represented in their logo; it is a simple shape with organic movement that symbolizes boats sailing with the wind in their sails. The graphic tools are a collection of horizontal and vertical shapes using some of the corporate colours mixed with patterns inspired by wind directions.
Motion design: Thru
Graphic Identity: Mucho
Music: Aimar Molero
Playing with the minimum unit of the symbol of The Ocean Race –the sail boat– and elements of the symbology of navigation, a multitude of On-Air pieces were developed to accommodate all communication needs.
