NIKE KIDS
BOXING LETTERING ANIMATION
Lettering design and animation commissioned by Nike for the Nike Kids' Back to School campaign. The campaign shows a series of young athletes challenge their audience to a game of tag under the #youreit hashtag. We were commissioned to develop an animated lettering for the boxer Amira Tahri to fit with her on-screen movements.
Graphic Design: Thru
Athlete: Amira Tahri
Art Direction: Mr. PK
We were also asked to develop a still image for the print campaign
adapting the lettering for Amira’s photo shoot.
NIKE KIDS
BOXING LETTERING ANIMATION
Lettering design and animation commissioned by Nike for the Nike Kids' Back to School campaign. The campaign shows a series of young athletes challenge their audience to a game of tag under the #youreit hashtag. We were commissioned to develop an animated lettering for the boxer Amira Tahri to fit with her on-screen movements.
Graphic Design: Thru
Athlete: Amira Tahri
Art Direction: Mr. PK
We were also asked to develop a still image for the print campaign
adapting the lettering for Amira’s photo shoot.
