Nike Diamond is a sub-brand of the renowned sportswear company, Nike. Specifically tailored for baseball and softball enthusiasts, Nike Diamond is dedicated to providing top-notch athletic gear, equipment, and apparel to players and fans alike. The brand's mission revolves around capturing the essence of these sports, bringing together a community of passionate athletes, and inspiring them to push their boundaries to new heights.

In collaboration with the creative agency Santos Dilone, we developed a motion design project focused on incorporating energetic movements with subtle bounces, mimicking the rhythm and flow of a baseball game. Every animation, radiates the passion and excitement that baseball and softball evoke in players and fans.
The brand's slogan, "Doin Damage," plays a pivotal role in the animation project. It serves as a rallying cry, empowering Nike Diamond's audience.

This system revolves around the initials of notable players, which seamlessly merge with the iconic Nike Diamond logo through fluid and dynamic motion.