MYCOWORKS
GROW THE FUTURE OF MATERIALS
Moving brand developed for MycoWorks, a biotechnology company founded by artists with the mission to create the highest quality materials using Fine Mycelium.
Motion design by Thru
Creative art direction + graphic design by Xavier Gallego & Julen Saenz
Logo refinement by Pedro Arilla
Music by Facundo Capece
The moving brand designed for Mycoworks is based on the 4 main elements that structure their brand: Nature, Mycelium, Objects and People. These 4 elements are represented by a layered language that can host different content. While the audiovisual behaviour shows this layered language by superimposing the layers in a three-dimensional space, in the same way Mycelium grows.
On the other hand, the movement of the logo echoes the way in which the Mycelium grows.
MYCOWORKS
GROW THE FUTURE OF MATERIALS
Moving brand developed for MycoWorks, a biotechnology company founded by artists with the mission to create the highest quality materials using Fine Mycelium.
Motion design by Thru
Creative art direction + graphic design by Xavier Gallego & Julen Saenz
Logo refinement by Pedro Arilla
Music by Facundo Capece
The moving brand designed for Mycoworks is based on the 4 main elements that structure their brand: Nature, Mycelium, Objects and People.
These 4 elements are represented by a layered language that can host different content. While the audiovisual behaviour shows this layered language by superimposing the layers in a three-dimensional space, in the same way Mycelium grows.
On the other hand, the movement of the logo echoes the way in which the Mycelium grows.
