HEINZ
RIDICULOUSLY LATE, RIDICULOUSLY GOOD.
Heinz has been growing tomatoes for over 150 years but had never made pasta sauce before. And so was born the Ridiculously Late, Ridiculously Good campaign, where timeless graphics and classic humor illustrate the ridiculousness of it not coming sooner. With animated pieces that reminisce of analogue solutions combined with live action shots, we aimed for honoring such a landmark moment for the brand without losing the absurdity of it all.
Motion Design: Thru
Heinz New Ventures Head of Adjacencies: Alexandra Bayet
Heinz New Ventures Director: Caio Fontanele
Creative Agency: Wunderman Thompson Spain
Chief Client Officer: José Maria Piera
Chief Creative Officer: David Caballero
Executive Creative Directors: Pipo Virgós and Paco Badia
Creative Director: Gloria Hernandez
Art Directors: Mònica Casamor, Carlos Galán and Sergi Boixadera
Copywriters: Estel Ladra and Albert Xifra
Copywriting Consultants: Sarah Goldstein and Julie Murray
Strategic Director: Ana Alonso
Head of Production: Susanna Bergés
Account Directors: Natalia Gasulla and Alexandra Garrote
Account Executive: Bet Cunillera
Photo Studio: Kiwi Bravo
Music/Sound Design: Facundo Capece
HEINZ
RIDICULOUSLY LATE, RIDICULOUSLY GOOD.
Heinz has been growing tomatoes for over 150 years but had never made pasta sauce before. And so was born the Ridiculously Late, Ridiculously Good campaign, where timeless graphics and classic humor illustrate the ridiculousness of it not coming sooner. With animated pieces that reminisce of analogue solutions combined with live action shots, we aimed for honoring such a landmark moment for the brand without losing the absurdity of it all.
Motion Design: Thru
Heinz New Ventures Head of Adjacencies: Alexandra Bayet
Heinz New Ventures Director: Caio Fontanele
Creative Agency: Wunderman Thompson Spain
Chief Client Officer: José Maria Piera
Chief Creative Officer: David Caballero
Executive Creative Directors: Pipo Virgós and Paco Badia
Creative Director: Gloria Hernandez
Art Directors: Mònica Casamor, Carlos Galán and Sergi Boixadera
Copywriters: Estel Ladra and Albert Xifra
Copywriting Consultants: Sarah Goldstein and Julie Murray
Strategic Director: Ana Alonso
Head of Production: Susanna Bergés
Account Directors: Natalia Gasulla and Alexandra Garrote
Account Executive: Bet Cunillera
Photo Studio: Kiwi Bravo
Music/Sound Design: Facundo Capece
CONTACT
Get in touch with us at
info@thrumotion.com
CONTACT
Get in touch with us at
info@thrumotion.com