Gravient, a virtual and augmented reality company, asked us to develop their brand identity. The company’s main objective is the creative use of technology for commercial purposes. As part of their identity, we created The Next Point of View, a typographic concept, built from a standard typeface and we developed a typographic behaviour using interaction and three-dimensionality. The letters change depending on the angle you view them from, so the user’s perspective becomes key in determining the shape of the typography. In this way, the typographic language becomes infinite because the different styles of the family depend on the use of perspective. This typographic concept has been developed for use in virtual and augmented reality experiences and also on the company’s website.

Project done in collaboration with Pràctica