COLNAGO
BRAND MOTION
Colnago is one of the most iconic pedaling brands in the world. Since its foundation in Italy in 1954, it’s being the top reference in cycling engineering. In 2022 Mucho was asked to rebrand the famous bike house, and we helped them explore possibilities through motion. The moving behaviors are based on the mechanics of cycling and the interaction between riders and their ride. We also helped develop the Colnago Luxury brand, shaping it around light being cast over Colnago’s iconic golden Ace of Clubs.
Motion design by Thru
Graphic identity: Mucho
Sound design: Facundo Capece
3D: Borja Alegre
We teamed up with Facundo Capece for developing the brand's sound design. A combination of mechanical cycling, howling wind, nature ambient and the pulse of racing gave voice to the brand.
Colnago's mark was made an object as a golden three dimensional piece. We collaborated with 3D artist Borja Alegre to create imagery where light plays within the symbol's shapes, revealing interesting crops and assets for the brand.
COLNAGO
BRAND MOTION
Colnago is one of the most iconic pedaling brands in the world. Since its foundation in Italy in 1954, it’s being the top reference in cycling engineering. In 2022 Mucho was asked to rebrand the famous bike house, and we helped them explore possibilities through motion. The moving behaviors are based on the mechanics of cycling and the interaction between riders and their ride. We also helped develop the Colnago Luxury brand, shaping it around light being cast over Colnago’s iconic golden Ace of Clubs.
Motion design by Thru
Graphic identity: Mucho
Sound design: Facundo Capece
3D: Borja Alegre
We teamed up with Facundo Capece for developing the brand's sound design. A combination of mechanical cycling, howling wind, nature ambient and the pulse of racing gave voice to the brand.
Colnago's mark was made an object as a golden three dimensional piece. We collaborated with 3D artist Borja Alegre to create imagery where light plays within the symbol's shapes, revealing interesting crops and assets for the brand.
CONTACT
Get in touch with us at
info@thrumotion.com
CONTACT
Get in touch with us at
info@thrumotion.com