After several years working closely with Brunch Electronik and its creative director, THRU took a broader role in the development of the festival’s visual language for this edition.

Starting from a set of existing elements, including the colour palette, typography and Brunch’s recurring flower symbol, we explored how they could be pushed into new compositions and behaviours. The flower became elastic and responsive, typography was treated as an active element, and colour brought the atmosphere of a Barcelona summer into the system.

Rather than simply animating an existing identity, THRU developed the graphic and motion framework together with Brunch, creating a language designed primarily around artist announcements and festival communication. A suite of editable motion templates was also produced for the Brunch team, allowing the system to be used consistently before, during and after the festival, across different content, formats and channels.